What are the highest rated products of Selena Gomez’s makeup brand Rare Beauty?

Nov 18, 2023

HEALTH AND BEAUTY

Selena Gomez, the renowned actress and singer, launched her makeup brand, Rare Beauty, in 2019. In recent years, many celebrities have tried to leverage their popularity to create successful brands, but the level of success has varied. However, the positive response from consumers to the products offered by Rare Beauty indicates that the brand can thrive independently of Gomez's celebrity status.

Along with makeup, Rare Beauty offers athleisure clothing, beauty tools such as brushes and tweezers, and convenient makeup bags for on-the-go use. I focused my attention on the top-rated makeup products for further analysis.

With over 2,000 reviews with an average of five stars, Rare Beauty's Soft Pinch Liquid Blush is their highest-rated product. The product comes in twelve shades that are designed to cater to a variety of skin colors and textures. Five-star reviews for this product were provided by customers with all skin types (i.e., oily, drug, combination, normal), which may help to explain its widespread support.

Another face product beloved by Rare Beauty customers is the Warm Wishes Effortless Bronzer Stick. This product retails for $26 and is available in eight shades. For those looking to add a "sun-kissed glow," this product may be for you.

A post shared by Rare Beauty by Selena Gomez (@rarebeauty)

A newer product that has garnered tons of attention on Instagram and TikTok is the Positive Light Liquid Luminizer. This product is a liquid highlighter and also comes in eight shades and will cost you $25. The product is versatile in that the company describes it as "buildable," meaning you can manipulate the level of shine to what you feel fits your overall look. To start, you need to drop one or two dots in the area you are hoping to illuminate, meaning the bottle is sure to last you all summer.

A post shared by Rare Beauty by Selena Gomez (@rarebeauty)

As far as lip products go, with over seven-hundred reviews, the Lip Soufflé Matte Lip Cream is a Rare Beauty favorite. The product comes in fifteen colors ranging from hot pink to deeper browns. More recently, the company added three new shades: Confident (rose mauve), Elevate (light warm beige), and Kindness (nude pink). The product will cost you $20, making it one of the cheaper products on this list.

Eyeliner can be one of the most controversial products a makeup line can launch because one must consider the texture, usability, color, and wearability.

A post shared by Rare Beauty by Selena Gomez (@rarebeauty)

The Perfect Strokes Matte Liquid Liner retails for $21, with the company claiming that "with up to 800 vegan bristles to lay down long-lasting," the product will provide "ultra-black lines with perfect precision every time."

About the author

Maite Knorr-Evans

Maite joined the AS USA in 2021, bringing her experience as a research analyst investigating illegal logging to the team. Maite's interest in politics propelled her to pursue a degree in international relations and a master's in political philosophy. At AS USA, Maite combines her knowledge of political economy and personal finance to empower readers by providing answers to their most pressing questions.

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