Kmart's Charlotte Tilbury dupes send beauty lovers wild: 'I almost fainted'

Oct 18, 2024

It's no secret that beauty lovers are all about that Charlotte Tilbury life – her glowy, dewy creations are practically legendary and always in high demand. But for those who have fewer funds to lavish on luxury looks, it's your time to shine... quite literally.

Kmart, aka the masters of the dupe game, has come through once more with a lineup of makeup and skincare that bear a striking resemblance to those luxe Tilbury goodies.

In fact Kmart's latest drop, the OXX Sparkling Rose collection, is drawing some major comparisons to Tilbury's coveted lineup.

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Featuring liquid blush and highlighter wands, contouring and bronzer products, this range is causing quite a stir on social media, with some users even suggesting it could rival Tilbury's best sellers. Looks like budget beauty just got a major upgrade!

"I almost fainted going into Kmart," exclaimed one TikToker, sharing her complete Kmart makeup routine with her followers.

"I have noticed, their Sparkling Rose collection looks a little familiar..." she remarked, drawing attention to the striking resemblance to the Tilbury range. "These dupes are better than the expenny brands imo. Save ya pennies and look cute!"

Indeed, Kmart's cosmetics aisle is positively raining dupes, offering a seemingly endless array of budget-friendly alternatives to high end brand looks.

The OXX Luminous Skin Tint at just $12, might just give you the same radiant glow as Tilbury's beloved Flawless Filter, but without the hefty $70 price tag.

Their $8 eyeshadow quad is a dead ringer for Tilbury's $89 Luxury Palette, and their $8 beauty wands are twinning with Tilbury's $60 Beauty Light Wands.

As if that wasn't enough, the Sparkling Rose line boasts $6 Lip Glosses, metallic eyeshadow creams, and highlighters, all serving as affordable alternatives to Charlotte Tilbury's high-priced offerings.

"These look incredible," exclaimed a social media user on seeing the range, while another chimed in, "Love the packaging - so luxe!"

"Kmart is definitely coming for Charlotte Tilbury," one beauty influencer declared. "These very much look like Charlotte Tilbury beauty wands," he added, specifically referring to Kmart's Sparkling Rose blush and highlighter wands.

Charlotte Tilbury has established itself as a frontrunner in the world of luxury beauty, renowned for its exquisite formulations, glamorous packaging, and celebrity endorsements.

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It's a stroke of brilliance for Kmart to introduce budget-friendly alternatives that capture the essence of Tilbury's coveted products, offering beauty lovers an accessible option without hurting the hip pocket.

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