L’Oréal's Hapta Smart Makeup Applicator Named a Time ‘Best Invention’ | Happi

Oct 14, 2024

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This latest honor, in the accessibility category, marks the fifth consecutive time L’Oréal has made the list.

By: Christine Esposito

October 25, 2023

Lancôme Hapta, the L'Oréal Groupe smart makeup applicator designed for people with limited arm mobility, has been included in Time Best Inventions 2023 list. The device, which was unveiled at CES 2023 in January, was listed in the accessibility category.Lancôme Hapta is a handheld, ultra-precise, smart makeup device for people with limited arm mobility which helps them apply makeup at home.This accolade follows in the footsteps of previous Time honors from L’Oréal: Colorsonic hair color applicator (2022), the L’Oréal Water Saver showerhead (2021), and the L’Oréal Perso (2020) and SkinCeuticals Custom D.O.S.E (2019) personalized skincare devices.“It is an honor to be chosen for the fifth year in a row in the Time Best Inventions of the year list, which showcases our belief that the future of beauty lies between science and technology. Our unique, AI motion-learning Hapta innovation truly embodies our mission in L’Oréal, which is to create the beauty that moves the world,” said Barbara Lavernos, deputy chief executive officer in charge of Research, Innovation and Technology, L’Oréal Groupe. “It is our utter dedication to ensure that all people in the world, no matter their motion limitations, can have access to our industry to achieve their unlimited desires.”You can watch Hapta in action here.“Lancôme is proud to be among the brilliant innovations included in TIME’s Best Inventions 2023 list with Hapta. This innovation makes Lancôme’s commitment to inclusivity concrete, giving women with disabilities their confidence and independence back” said Françoise Lehmann, global brand president, Lancôme. “Beauty is a universal pursuit, and with Hapta, we are now able to make it more accessible by offering equal access to it.”“Hapta was born out of an incredibly exciting project with Verily, Alphabet’s heath tech arm, to help people with mobility challenges by using AI and motion-detection to supplement their natural movements with improved range of motion to guide makeup application,” said Guive Balooch, global managing director, augmented beauty and open innovation, L’Oréal Groupe. “Lancôme Hapta is a great example of our Groupe’s values embodied in a Beauty Tech device that empowers an underserved population to more easily express themselves through beauty.”

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